Enterprise · Innovation · 2024–2025
Building design
inside a railroad
Embedding human-centered design practice inside Canadian Pacific Kansas City — a 20,000-person infrastructure company that wasn't built for it.
105+
Community of Practice members
1st
Geo-specific AI chatbot experience designed
3
Enterprise frameworks built
∞
Whiteboards filled
What I built
A design thinking framework from scratch, a Community of Practice grown to 105+ members, an AI Cards toolkit for human-centered AI thinking, and co-ownership of UX for the company's first AI-native chatbot.
The context
CPKC is a legacy infrastructure company. Design had no formal seat. The challenge was not doing design work — it was building the conditions for design work to matter.
Want to know more?
This work involves internal systems and tools. I'm happy to walk through it in detail — reach out directly.
Get in touch ↗Detailed case study available on request