Experience

Built CPKC's first Design Thinking Framework, adopted at the CIO level. Co-owned end-to-end UX for the company's first AI-native chatbot. Grew a cross-departmental Community of Practice to 105 members across the Information Services organization.

Directed the Industrial Design graduating exhibition at OCAD University. Led a six-person committee across logistics, programming, and communications. Built the official exhibition website, coordinated a speaker series, and managed external sponsorships across a five-day public show reaching 6,000+ visitors.

Eight months of graduate research identifying a language failure between investors and founders. Designed and built Falcon — a performance intelligence platform correlating financial data with product behavior signals. Presented through a live product demo and brand film.

Led branding and promotional strategy for Gather, a retail engagement platform concept across 255 Cadillac Fairview locations. Delivered a brand system and concept deck shortlisted for implementation consideration.

Conducted market and accessibility research guiding a web platform redesign. Work informed a zero-waste materials collection system achieving 90% material reuse and improving overall platform accessibility.

Streamlined order fulfillment processes and standardized digital content workflows for a fashion label, reducing delivery timelines by 20% and increasing engagement across platforms.

Active contributor to a design leadership community. Participated in events, discussions, and the annual Design Leadership Summit connecting designers across disciplines around leadership and design strategy.